Resume & About
My story
I’ve spent 5+ years in marketing & e-commerce analytics helping teams grow revenue through segmentation, A/B testing, lifecycle analysis, and performance reporting. I enjoy messy real-world data — because that’s where the best insights live.
My approach is simple: start with the decision, define the success metric + guardrails, build a clean dataset, and communicate results in plain English — with a recommendation you can actually ship.
+12%
60-day repeat purchase
rate improvement
+17%
Lifecycle marketing
revenue increase
+14%
Blended ROAS
improvement
Skills
Work Experience
Feb 2025 – Sep 2025
Sr. Data Analyst (Marketing & Growth) - Jazwares (Plantation, FL)
Led retention & lifecycle analytics using segmentation and cohort analysis (+12% 60-day repeat purchase). Optimized Klaviyo lifecycle flows (+17% lifecycle marketing revenue). Measured A/B tests across pricing & onsite experience (+9% conversion, +5% AOV) and analyzed paid media (+14% blended ROAS).
Apr 2024 – Jan 2025
Data Analyst (DTC & CRM) - Jazwares (Plantation, FL)
Built RFM segments in Python to identify high-value and at-risk cohorts. Ran Market Basket Analysis to inform cross-sell (+15% product breadth). Improved email engagement through cohort & unsubscribe analysis (9% reduction in email churn).
Jul 2020 – Jul 2021
Sr. Data Analyst - Alliant Infotech (Indore, India)
Analyzed demand patterns and customer behavior using Python/SQL/Adobe Analytics (30% operational efficiency improvement). Designed and evaluated A/B and multivariate tests contributing to a 25% improvement in targeted KPIs.
Jan 2018 – Jun 2020
Data Analyst - Alliant Infotech (Indore, India)
Automated recurring reporting with Python/SQL/Power Query/Excel macros (saved 100+ hours/month). Joined order, web, and CRM data to analyze churn patterns, repeat purchase behavior, and AOV trends.
Education
May 2024
M.S., Engineering Management - St. Cloud State University (MN)
Focused on business and management skills to lead cross-functional teams.
Dec 2017
B.E., Electronics - Shri Vaishnav Institute of Technology and Science (India)
Engineering foundation in systems, analysis, and implementation.
My Projects
Case studies (coming soon)
I’m building a small set of portfolio case studies that are clean, reproducible, and interview-ready. Each project will include: dataset → metrics → analysis → decision → business takeaway.
Want me to add the first three projects here? We can add: CLV/Churn, A/B Testing, and Marketing Measurement (MMM intuition).
CLV / Churn
Retention scoring, cohorts,
targeting ideas
A/B Testing
Hypothesis → metrics →
readout
Measurement
Channel performance,
budget insights